WhatPain.com looks and feels like a health site, but it's hard to explain why. The two yummy green pluses (or crosses) in the logo and an overall bright, but gentle color scheme probably have much to do with it. The color scheme is quite consistent, basically following the colors of the logo itself (a practice I tend to use in my designs). Alternating blue and red titles matching the blue and red of the site title and green background of category titles matching the green of those two pluses. Overall it really feels quite elegant and sterile.

The sidebar blocks have a slightly 3D feeling to them thanks to a nice play of border colors giving the site a more pleasant feel. The content area at first sight seems somewhat misaligned, as if the recent articles block could have been better put as part of the sidebar. However the borders between article teasers somewhat fixes this impression by making the teasers and the recent articles a part of the same centered structure. Still, it may be worth trying an alternative by putting recent articles in the sidebar and extending article teasers to the full width of the main column. At least this would remove the single small disadvantage of the current style, the white space below the recent articles listing.

The category view is quite flawless with one minor exception. The pager almost collides with the last teaser. It could use more top and bottom margin. While we're at it the borders of the pager could use a lighter black (or gray) color to better fit the rest of the site. Current black border seems a little too strong given the context.

Article view is quite good with the exception of cases where article is too short to efficiently fit the two square ads. I would also, as usual, suggest using heading tags instead of strong tags for article section titles.

Design Rating: 9/10

Focus:

WhatPain as the site's name can sound as both a question and an exclamation: What Pain! Either way it hints at the site's purpose quite well as just a quick glance over titles on the homepage reveals their topic, that being various types of pain one might feel. At this point one is likely to assume the site describes symptoms and what could those symptoms indicate. However, it could still use an about page just to make this more explicit.

As far as the focus of site's content on the subject matter is concerned though there can be no complaints. The site is called What Pain and articles are all about pain.

Focus Rating: 10/10

Content:

Over 80 articles about specific kinds of pain and related causes, symptoms, diagnosis and relief can hardly go wrong. There are a couple of posts which I found laying around which are just demo posts though and were probably overlooked. One is in the Venerical Disease category and another among Viral Infections. All articles seem to follow an outline that involves an introduction and then a description of symptoms, causes, diagnosis and relief which is good for consistency and gives an additional air of professionalism, albeit they aren't always presented in the same order. Articles are reasonably brief, serious and to the point. An obvious additional benefit is that it is an one-stop resource with regards to discovering what a particular pain one may feel might mean.

Content Rating: 10/10