HowToTransfer.com sports a simple, but quite modern and pleasing design. Header almost doesn't exist except for a lone home button and the search box whose input field is only faintly visible on that dark brown background.

There is no actual logo, just a "How To" title at the top of the sidebar with a nice red gradient for a background which almost looks like a polished fragment of red painted metal or plastic peaking from beneath the white board that is the main content area. Red color scheme combined with brown and white seems quite sharp and works really good.

The categories block in the sidebar also seems unnecessary given that it only displays the "uncategorized" category.

The main content area presents latest articles decorated with engaging images and a nice catching "read more" button. However the size of those titles might be a little too big making most titles jump to the second line of text. Reducing it to about 24 pixels with perhaps a bold font weight might make it look more elegant without ruining the emphasis that they require.

The view of actual articles on their own pages is a little less inspiring. The image is no longer visible, unlike in the teaser while the ads typically end up eating up quite a bit of content space on shorter articles making for quite an obnoxious intrusion. Titles of sections within the articles also seem a little too big and where they take up two lines the line height doesn't seem sufficient creating some overlap in text display between two lines.

A special graphic for bullets in lists is a nice touch, but the background color in the graphic doesn't appear to match the white background of the page therefore making the graphics look like blocks with a rounded button inside rather than just the nice button itself.

It might also be notable that the design is already seen elsewhere as a theme which is merely modified slightly in terms of the color scheme. It's not unreasonable to make at least a token suggestion or a comment towards putting a little more effort into at least further customizations of the theme or fixing of the above mentioned issues that come with it or at most doing a more thorough redesign that will make the site's design stand more on its own.

On the other hand.. it may simply be that the site is there to just show the keyword rich content, sell the ads and be done with it. I suppose it depends on the publisher's goals.

Design Rating: 7/10

Focus:

The name of this site is practically an unfinished sentence, but that could be a feature. In any case it is suggestive of the purpose of the site albeit not precisely of its focus. Apparently there is no focus other than on showing people how to transfer whatever can be transfered in whichever context, from transferring files from device to device to transferring money between bank accounts using various methods. Well, actually, all content on the site so far is precisely in one of these two categories, with the tech related transfers being more dominant.

What gives these kinds of sites a way out is always precisely this undeniable obvious link between their name and the type of content available which is evident from their titles themselves. In truth however these kinds of sites are built to serve one type of keyphrase on search engines and isn't in any way designed to attract people through the homepage and keep them for long. This makes it hard not to give a good rating, but with a strange taste of reviewing a site that's been produced half automatically as if on factory line. Regardless, I stand by my typical suggestion. Having an about page or an introduction or some other marketing material to show the highlights and spell out the purpose is always a good thing as it shows that the publisher cares.

Focus Rating: 9/10

Content:

Well, there's 22 articles mostly about transferring files from device to device or other transfer related uses of technology and transferring of money with most content being about technology related transfers. They're typically quite short and tell you what you need and provide step by step instructions to what you should do to complete the transfer. Some have a final "Do" section with what you have to keep in mind or a link to related content.

Given that information conveyed is almost strictly procedural this brief form is probably a good thing. It wont tell you a lot about the underlying process or make you understand all there is to understand, but it doesn't have to. It will tell you what to do or how to do it and as such it's useful.

Content: 9/10